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Success Stories
Devil's Rock
This project, undertaken with German producer Binderer St Ursula, aimed to boost the fortunes of the Devil’s Rock Riesling brand, which, after an innovative launch in 1995, had since been overtaken by more recent market entrants. The new packaging brought the brand up to date, introducing screwcap closure alongside a new look brand indentity. The result – increased sales and new listings for a brand extension, Devil’s Rock Pinot Grigio.
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