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Success Stories
Cachet
Leading French wine producer, Castel, aimed to create a brand which would meet the needs of UK consumers in terms of taste, price and appearance. An experienced project team was assembled, including Lynne Whitaker whose role was to lead the brand creation and positioning. Alternative concepts were tested and the chosen brand, “Cachet”, was well received by both consumers and the trade, in both the UK and key export markets.
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