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Success Stories
Broken Earth
Australian winery, Tandou, planned to launch Broken Earth in the UK, but
felt that new packaging was needed in order to attack the UK market.
Alternative brand identities were developed and tested via the Internet. The
chosen design performed well against existing Australian brands, being seen
as both premium, and distinctive. The response from the trade was also
positive, with early distribution gains in both the on and off trades for
the new range.
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